The district office of Augsburg Land is responsible for the needs of young people. We were hired to advertise the possibilities for the youth when it comes to influencing their hometown based on their own belongings.
We decided to produce a short trailer for social media to reach out to young people. This 30s ad referenced three short explanation videos that, based on real examples, showed how young people could bring their own ideas to life.
As madebylynx grew within the social youth work, it's our personal aim to enocourage young people to participate, work and live for their very own ideas. We think that it's important for young people to have the ability of shaping their hometown.