The master's course for design at the Coburg University of Applied Sciences and Arts offers a multiplicity focus areas with different mentors. Two of our madebylynx designers, who are also students at the same university, were approached to help promote the course for the next application phase. After research and testing, we ended up refreshing the brand identity in general, reorganized the contents on the website and started a social presence on Instagram.
The brand identity was refreshed to be recognizable and easy to pick to further develop and update by the next. The illustration style and the geometric elements are designed to evolve and create a consistent Look & Feel even with the changing student workers.
After testing and research, we reworked the content structure and organized the information in a more digestible way. That year the number of applicants increased significantly and the number of “promising applicants” more than doubled according to the professors at the university.